Full-time · Hyderabad West
Digital Engagement Manager
Leads digital lead generation and online customer engagement for the EV business.
The role
The Digital Engagement Manager leads digital lead generation and online customer engagement for the new EV business, building the online presence and digital funnel that will matter especially for EV buyers who typically research extensively online before visiting a showroom.
Responsibilities
- Build and execute the digital lead-generation strategy for the EV business
- Oversee online enquiry management and ensure timely handoff to the sales team via CRM
- Guide the EDP executive on data/content upkeep and coordinate with the Marketing Manager on campaigns
- Report digital funnel performance and lead quality to the GM – Sales
Requirements
- Education: Graduate/MBA, preferably in Marketing or a digital discipline.
- Experience: 5-8 years in digital marketing/e-commerce, with at least 2 years leading a digital function.
- Digital lead generation, website and CRM-integrated funnel management
- Paid digital campaigns and analytics
- OEM/portal lead-management systems
- Familiarity with EV-focused online research behavior to shape digital content and messaging