Full-time · Kukatpally
Digital Marketing Executive
Plans and executes digital marketing activity to drive enquiries and footfall.
The role
The Digital Marketing Executive plans and executes digital marketing activity, spanning social media, website presence and paid campaigns, to build brand visibility and generate qualified enquiries and footfall for the Benelli business. Since motorcycle buyers in this segment research heavily online before visiting a showroom, this role has an outsized influence on the top of the sales funnel.
Responsibilities
- Plan and execute the social media content calendar; coordinate creatives with design resources/agencies
- Run and monitor paid digital campaigns to generate enquiries; track cost-per-lead and conversion
- Test and refine targeting/creatives based on campaign performance
- Maintain the dealership's digital presence, listings and online reviews
- Report digital marketing performance (reach, engagement, leads) to the Marketing Manager/GM Sales
Requirements
- Education: Graduate, preferably in Marketing/Mass Communication.
- Experience: 2-4 years in digital marketing; automobile/lifestyle brand experience preferred.
- Social media management and content coordination
- Paid ad campaigns (Meta/Google) and basic analytics
- Coordination with design/agency partners
- Basic SEO and online-reputation management