Full-time · Hyderabad West
Marketing Manager
Leads marketing strategy and campaigns to build awareness and generate leads for the EV business.
The role
The Marketing Manager leads marketing strategy, campaigns and brand-building for the new EV business at Hyderabad West, with a particular focus on creating category awareness since many customers are new to EV ownership. This is a new business without an established local customer base, so the role carries real responsibility for building visibility and a healthy enquiry pipeline from a standing start. Strong marketing leadership matters more here than automobile-industry background, and candidates from other industries are welcome to apply if their track record is strong.
Responsibilities
- Develop the annual marketing plan and calendar to build awareness and generate qualified enquiries for the EV business
- Plan launch and ongoing campaigns to educate the local market on EV ownership benefits
- Oversee digital and offline campaigns, events and promotions, managing budgets and agencies
- Guide the Marketing Executive on execution and content; coordinate with the Digital Engagement Manager on online lead flow
- Track cost-per-lead, campaign ROI and funnel conversion, and report results to the GM – Sales
Requirements
- Education: Graduate/MBA in Marketing. Candidates from industries other than automobile retail are welcome to apply if their marketing leadership track record is strong.
- Experience: 6-10 years in marketing, with at least 2-3 years leading a marketing function; automobile experience is an advantage but not a requirement.
- Marketing strategy, campaign planning and budget management
- Digital and offline lead-generation channels
- Brand-building for a new business/category, including category-education content
- Vendor/agency management